For most teams, budget changes happen after the fact. A campaign underdelivers for three days, someone notices in a Monday report, and money moves on Tuesday. By then the moment has passed. Predictive budgets change the order of operations: Reticle forecasts returns first, then recommends where spend should go.
How it works
Every hour, Reticle models the expected return of the next dollar in each campaign, using your conversion history, auction pressure, creative fatigue and seasonality. When the forecast for one campaign drops below another’s, Reticle flags the gap and proposes a shift, sized so it stays within the limits you set.
Each recommendation shows the forecast, the confidence range and the signals behind it. You can approve it in one click, or turn on automated rules and let Reticle act on its own inside your guardrails.
Guardrails you control
Automation only helps if you trust it. Every rule has a daily change cap, a minimum spend floor per campaign and a pause switch. Rules are written in plain language, and each one can be tested against the last 90 days before it goes live. For example, a rule like shift_max = 15% keeps any single move modest while the model learns your account.
What early customers saw
Across 140 accounts in the beta, predictive budgets cut cost per acquisition by a median of 18% within six weeks. The biggest gains came from accounts running more than five channels, where manual reallocation simply could not keep up with how quickly auctions change.
The feature also changed how teams work. Instead of spending Monday mornings rebuilding spreadsheets, growth leads reviewed a short queue of ranked recommendations and spent the rest of the week on creative and strategy.
Availability
Predictive budgets are available today on the Growth and Enterprise plans. Starter customers can preview forecasts in their dashboard and upgrade from the pricing page when they are ready to act on them. If you want a walkthrough with your own data, talk to our team.
