Blog

Add up the conversions every ad platform reports and you will often get more sales than you made. Here is where the gap comes from and how to close it.

We analysed $1.8 billion in anonymised ad spend to find typical costs per acquisition by industry, channel and company size.

A practical method for building a quarterly spend forecast that finance will trust, with ranges instead of single numbers.

Most ad analytics tools tell you what happened last week. We started Relay because the decisions that matter are made in hours, not weeks.

How fast do ads wear out, which formats last longest, and what is the earliest reliable warning sign? We looked at the data.

Attribution shows which ads were present before a sale. Incrementality shows which ads caused it. Here is how to run a clean test.